Bernhard announced this week the promotion of Lauren Skeen to Vice President of Marketing and Communications. Skeen joined Bernhard in March 2019 and has served as the Director of Marketing for the Development Division where she led marketing strategy in support of the Company’s Energy-as-a-Service transformation.
In her new role, Skeen will lead the day-to-day operations and strategic direction of Bernhard’s Marketing and Communication department. She will position both internal and external communication efforts to grow Bernhard’s national brand, and work collaboratively with company leadership and business development teams to continue to grow Bernhard’s traditional energy services, as well as its turnkey integrated solutions. Skeen will oversee a diverse team, with members based in Louisiana, Arkansas, and Utah.
“Lauren has been an incredible asset and teammate during her tenure on the marketing and communications team,” said Melissa Samuel, Chief Administrative and Legal Officer. “We have full confidence she has the tools and industry experience to lead our marketing and communications team during this exciting time of explosive growth at Bernhard.”
Skeen has more than 13 years of marketing experience and 10 years of experience in the AEC industry. Prior to joining Bernhard, she served as the Director of Marketing at Entegrity.
“As an industry leader supporting North America’s energy switch, it’s imperative that Bernhard’s communications and marketing strategies evolve to meet this exciting and ever changing landscape,” said Skeen. “I am honored to lead such a talented team driving our strategy, growing our presence, and helping to provide solutions to reduce energy consumption and build resiliency in partnership with our clients across the United States.”
Skeen earned a Bachelor of Science in marketing from Arkansas State University in 2010, and is currently pursuing a master’s degree in digital marketing from Wake Forest University.